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Research papers

Brand share wars

A common theme across international markets is increasing brand competitiveness. The share wars between giant global brands, such as Coke and Pepsi, are well-publicised but, in all markets, researchers are being asked by clients to provide data with...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: John Archer
November 1, 1996
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Citation

Archer, J. (1996a, November 01). Brand share wars . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-share-wars-